Is Your Mobile App A Revenue Generator?

When done right, mobile apps drive measurable improvements in retention, average order value, and customer lifetime value.

January 27th, 2021
1:00 p.m. EST
45 Minutes

Mobile apps continue to evolve and are driving an experience unique from their website counterparts more so in 2020 than any prior years. No longer a line item with a ‘checkbox’ to complete as part of your offering, mobile apps are a deliberate strategic initiative – a revenue-generating, delivery platform helping retailers keep up with evolving customer expectations while driving measurable improvements in retention, AOV, and customer LTV.

However, it’s more than simply taking your website and ‘putting it in your mobile app’. For your mobile app to be competitive, it’s critical to differentiate and leverage the unique capabilities that native application code unlocks.

Join our retail technology experts, Joe Rose, Senior VP of Delivery, and Matt Carter, Delivery Lead, at JBS Custom Software Solutions, as they discuss how to differentiate your mobile app, the benefits to gain, and the direct impact to your bottom line. They will wrap up the conversation with insight into what our enterprise retail clients are doing to delight their customers within their mobile apps.

Topics we’ll cover include:

  • Measurable differences with customers using mobile app vs. website (LTV of mobile app customer is significantly higher than a website customer!)
  • What’s unique to the mobile experience
  • Using the app as an extension of the in-store shopping experience
  • Driving traffic and customer engagement with push notifications and other strategies
  • Performance, Streamlining UX and Scaling your mobile app


Matt Carter
Speaker: Matt Carter
Delivery Lead
Matt joined JBS in 2017 as a developer with over 11 years of development, team management, and project delivery experience. Past projects include multimedia, e-commerce, and enterprise change management web applications. As a member of the Delivery Leads group, his focus is making sure projects are well-coordinated, on schedule, and within budget. Matt has a BS in Information Technology from Georgia Southern University. He lives in Savannah, GA with his wife, Michelle.
Joe Rose
Speaker: Joe Rose
Senior Vice President of Delivery
Joe joined JBS in 2012 as a developer and was elevated to SR Vice President of Delivery. With over 11 years of experience in project delivery in Retail, Ecommerce, and Multimedia web applications, Joe’s focus is on making projects delivered on-time, on-budget, and technical excellence. Joe holds Bachelors's and Master's degrees in Computer Science from Georgia Southern University.