PCI Compliance and More Robust SEO/SEM Blends for Wine e-Commerce Retailer
The finest wines in the world are made in small quantities. Finding them is the hard part. That’s what WineAccess does.
Facing restrictions from various regulatory laws imposed upon online alcohol sales, and a hard stop deadline where the client could potentially lose their ability to accept or ship orders until a new system was in place, Wine Access tapped the solutions team at JBS to overhaul their online presence, strengthen reporting and secure their back-of-the-house inventory reporting.
Recognizing the company was running on technology built in the late 90’s, our team first focused on the limitations of the existing system and then defined a set path forward, incorporating the future parameters for the new integrated solution. Critical was adherence to agile rapid development cycles to meet the deadlines imposed.
JBS Custom Solution
The JBS custom solution included a complete, integrated inbound and outbound purchasing, tracking and reporting framework. Key was a new mobile-responsive ecommerce website, written using Django and Oscar, with integrations (Responsys, Zendesk, fulfillers, Braintree, ship compliant, weather) that was dynamic, friendly and PCI compliant legal from a regulatory perspective. Using smart search, the site was SEO/SEM optimized, supported with delivery date management tools for both users and admin. Reporting included in depth BI / Analytics and overall better customer management, all sitting on performant and redundant server architecture.