Multichannel E-commerce Solution Explodes Sales for Traditional Bricks & Mortar Music Retailer
As a leading U.S. retailer of “all things musical”, Guitar Center had made its name in the retail store world of soft lights, soft carpet, and polished wood.
Their initial transition into the E-commerce sphere had been successful, but to drastically improve sales and drive growth, our client needed to serve multiple business channels from a single, integrated system. The proven experience of JBS in E-commerce, content management, SEO, promotions, and mobile applications made us the ideal partner for the job.
In retailing, efficiency can lead to greater profits. Leveraging the capabilities that JBS engineered into the new systems, Guitar Center was able to reduce inventory costs by keeping less centralized inventory to support E-commerce channels, dramatically increase sales and reduce the costs of used and refurbished items at retail locations by using a “buy-from-store” system. The new solution also helped increase the number of leads and inquiries to each retail location through our “microsites” initiative, drive in-store special orders growth to a significant component of the retails sales numbers, and increase same store year over year sales.
JBS Custom Solution
JBS brought our proven experience in high-volume, multi-channel E-commerce to the stage. Starting from the existing GC foundation, a team of JBS specialists utilized the Microsoft platform, including SQL Server 2008, Windows Server 2008, ASP.NET MVC, and Windows Communication Foundation, plus open source technologies like MongoDB and jQuery, to deliver a series of critical system extensions, integrated seamlessly across the core corporate functions of more than 200 retail locations. Major deliverables included in-store workflow for special orders and returned merchandise transactions; integrating in-store inventory into the flagship E-commerce application; adding buy-from-store and flexible fulfillment to the multi-channel E-commerce platform; adding flexible customer notifications and associate workflow to the ship-to-store and return-to-store workflows; and creating store-specific “microsites” that could promote the store inventory and associate expertise of individual retail locations.
With state of the art faceted search, accessible and useful workflows, integrated billing and payment, search engine optimization, as well as integrated content management and loyalty management, our client’s new systems have generated results, and powered them into the ranks of the top-50 global E-commerce retailers.